Small market

Singapore is a small market, everyone would say. Yet it imports and exports so much goods and services it would be considered an important market for different businesses. Take bunkering for example; it is the largest single point of sales for the refueling of vessels in the world.

So how do markets grow? What drives them? It depends on who are the customers, and what grows their numbers or their demand in the goods and services of the market. How do supply help to drive demand? Be it through advertising, increasing distribution and availability, etc.

On the other hand, we got to think about how markets shrink as well. How did the market for video or movie rental shrink in face of the growth of streaming? When would an original big market be considered small for the incumbent to start looking elsewhere?

Market for green premium II

Airlines are in the business of transporting people around. Or maybe it’s about curating and creating the best experience in air travel? Or about building a brand? Or is it about bringing people to places and catalysing activities, businesses for locations that would otherwise be overlooked by travellers? Seen that way, the fuel cost of an airline would always be considered a cost. Therefore, to keep cost low, or deliver the greatest profits, the airline will see their fuel as a commodity.

What if the choice of fuel they use starts impacting the customer segments they are targeting or they can serve? What if using sustainable aviation fuel allows them to attract more premium customers? What if they could sell their air tickets at a higher price when they are demonstrably emitting less carbon dioxide? And what if doing so also help them comply with some ICAO requirements?

The market for green premium turns various cost parameters in businesses into a tool for something else. There’s an opportunity to use these new parameters to disrupt the business. Years ago, the low-cost carrier disrupted some of the most traditional airline businesses. Would a low-carbon carrier do the same? What other elements of the whole airline business can be refashioned to fit the whole sustainable, low-carbon identity?

Market for green premium

The energy transition and decentralisation of energy had quietly started shifting the capital markets since close to a decade ago. While the traditional energy players continue to compare the cost of green energy against the cost of their own fossil fuel based energy, they found no reason to diversify their business. Even in face of some subsidy, or some Feed-in-Tariffs, they were reluctant to invest.

There was no scale, and they thought they were going to face more competition and erosion of any green premiums they could secure. But then the capital holders started taking notice. The projects were simple enough to invest into. Solar farms had minimal requirements from an operational perspective, and represented to some degree a pure capital good where almost all the cost are paid upfront for a stream of revenue in long term.

From a risk perspective, it was safe. And so long-term funds which needed safe investments at moderate yields started piling in. The utility scale projects expanded, driving down the cost of equipment, and fostered more innovation there. Here is a case where, the technical simplicity of the operations enabled investors to bypass the typical operating businesses to get into the underlying projects themselves. All of a sudden, it is not about looking for the premium anymore. Because you’re alright with scale.

Sometimes, growing and developing a market is about finding customers who are willing to pay a higher price; but other times, it is about finding investors who are willing to accept a lower expected return for other attributes.

Value functions

Economics assumes that people respond to incentives. And that requires some degree of rationality. Yet the interesting thing is that rationality is just perhaps one form of value function where we frame certain incentives as the metric that the agent is interested in and values. Revealed preference theory basically assumes rationality to pin down the preferences of people based on the choices they make.

Yet if we adopt the idea that there’s a value function, then rationality doesn’t even have to hold for the notion – that economic agents respond to incentive – to be true. Because if someone is “mad”, then it may just mean that he or she has a certain value function that lacks certain features or patterns which are consistent.

So it could be that their value function are not monotonic when mapped to specific features of a product or experience. This is to say that they may like their noodles to be extremely soggy or extremely hard, but not in-between. So to some extent, their value function is a U-shape when map on the extent of noodle sogginess. This type of ‘inconsistency’ can be seen as lacking rationality when it comes to certain money-based decisions. But mathematically, they can always be described and simply opens up more ways we can analyse these problems.

Institution economics

I spent some time during my masters studying institutions and the economic effects that institutions have. By institutions, I mean established ‘laws and practices’ as much as governing rules, systems in place that organises economic activities. These rules and practices have huge impacts on economic development.

Acemoglu et al (2001) was a famous study on the long-lasting effects of institutions and on the economy. I thought it was interesting to take a bit more of a meta view on these topics and discover the forces that sometimes lurks in the background in ways we don’t realise.

Our state of the markets and the economy needs to be thought through the lenses of the institutions we have evolved, the incentives around them rather than just short-term fire-fighting. The shortest route to the near-term outcomes we want does not ensure the outcomes persist. And because these days we tend to think that we can monitor and dynamically ‘guide’ things to a desired outcome, the more we create unnecessary build-up of tensions as we choose to ignore the impact of current institutional structures we have laid down. These we must not ignore.

Calmness in a storm

So everyone in Singapore were talking about Shou, the CEO of Tiktok who went to face the interrogation by the congress. He is a Singaporean and we were all pretty proud of his performance.

That clearly wasn’t easy; he was being talked over, treated rudely; most of the people interrogating him had speeches of their own where they needed him to fill in the blanks rather than genuinely expecting answers. I thought Adrian Tan’s observation that Shou was often the calmest person in the room of people who were interrogating him was interesting.

While the hearing remains inconclusive, there was little mistake that the US is entering yet another cycle of active state intervention into business. It is strange that issues being put across the table confused data privacy issues, responsibilities of a tech company management, geopolitics and business ownership.

Our institutions today are highly complex and sophisticated. Even the concept of ownership in a business is made so complicated by unbundling of the various rights that are traditionally attributed to owners, then dishing them out to various parties.

Supply side perspectives

There was a time when demand and pricing was what matters because the rise of logistics and transport technologies made it easy to ship things around or even store things for long. So production becomes so isolated from consumption that as long as you can price things right on demand side, you can be producing anything anywhere.

Profit then is just about finding lower cost locations, resources, manpower, materials and so on. Services gradually have those attributes as they are increasingly performed remotely. But when we start considering supply chains of products, issues of resilience as well as carbon emissions, things goes a bit tricky.

The future low carbon world might be one where supply chains are shorter, where consuming local looms large and where decentralisation returns. Powering decentralisation is simply the recognition that there’s both financial economy and carbon economy; that when we need to economise on carbon, we can afford it.

Demand side perspectives

The modern, capitalist, market economy is powered by demand. Demand for products, goods and services. And what drives these demand? Some would like to say, marketing, advertising. But more fundamentally, social comparison, desire for affliation/connection.

So the idea of market competition gets turned on demand itself. In other words, the seller turns to the buyer and say, “He’s got this, so you have got to get it.” This mechanism is so widespread and so completely ignored by economics that at a macro-level, it overturns more fundamental notions of allocative efficiency. The fact that demand is in itself premised upon the actions and long-term strategies of supply, makes the equilibrium in the market impossible to pin down.

There is no long term convergent points and what development has come to be is simply the ability for supply to generate more and more of its own demand.

Value of a dollar from carbon business

The market values goods and services. And it also values the revenues generated from them. That’s what the capital markets are doing. What is interesting is that the capital markets have its own taste and preferences despite what we consider about rationality of businesses.

A dollar of revenues from unpopular industries can be treated as less than one from the ordinary industries. Just as the dollar of revenues from more popular industries can be seen as being more valuable.

At the moment, climate related businesses gets their chance in the limelight. And in the same vein, the coal businesses were being battered. Yet one can still consider all that rational considering the regulatory risks and issues around availability of feedstock to continue operating.

So is the value of a dollar from different businesses the same? Ultimately it is a question of what you think is the purpose of a business: to make money or to serve the customers.

Demand reductions

We perform a lot of demand forecasting for energy players and increasingly we need to forecast energy or fuel use for other industries. Often the players are thinking about greening their production, supply chain, etc. so we are forecasting how much fuel will be needed, or fleets of ship, volume of goods, amount of energy consumed.

In the climate transitioned world, we envision a greener version of our world when actually, it’ll be a different world altogether. It will not be the same as the one we are in today. For example, the energy content of hydrogen or green ammonia is a fraction of what we currently use as maritime fuel. If long-haul vessels are to switch fuel, they need more frequent refueling and bunkering activities will no longer be as concentrated as today. What will happen to Singapore as a bunkering hub?

Likewise, if companies are starting to be concerned about Scope 3 emissions, are we sure they would just pay more for green logistics? Won’t they procure more of their supplies locally? If we care about sustainability, will we not change our supply chains to switch out carbon-intensive materials.

The metrics around overall goods demand and where they come from will change fundamentally in a climate-transitioned world. ESG or climate is not just compliance, regulatory risk and reporting.