When you try to sell your house, you take reference off the market price. You determine essentially the ‘market value’ of your house and then try to sell your house for that price. When you do eventually meet an interested serious buyer who makes an offer, you then haggle until you agree upon a price. This price is of course somewhat anchored by the market value you seem to have developed but then it would likely be different, complicated by the specific situation you and the buyer is in.
Do you value your own home based on that market value? Does it matter that your neighbour bought his house at a certain price? What is the basis of that price? Ultimately, while we can deconstruct these prices into locality, the quality of the build and other attribute, it is still a bit of a mystery. Is the value of something based on our subjective eyes and preferences, or is it intrinsic to the thing itself?
When we pay an artist to perform for 1 hour; is it the performance that is worth the money or the time spent by the artist? Do we allow the market to value us or do we value ourselves? Which market are we talking about anyways?
I’m not sure if I’m yet in position to criticise McKinsey – but Mariana Mazzucato did and probably so did some media somewhere somehow that I feel sufficiently assured that I could.
The report they published last year about power-to-liquids for Sustainable Aviation Fuels is honestly trying to popularise something potentially risky and have questionable sustainability credentials. First, the process of producing green hydrogen and then recombining it with carbon dioxide only for the compound to be combusted to release that carbon dioxide sounds really strange given that we are trying to reduce carbon emissions.
Second, the idea of using industrial carbon dioxide for producing power-to-liquid fuel is misguided especially when that carbon dioxide is potentially anthropogenic emissions. By taking that and putting it into jet fuel, one is simply delaying the release of the carbon into the atmosphere by 1 cycle, not preventing it.
Third, using direct air capture carbon dioxide to produce fuel that would then release the carbon dioxide back into the atmosphere does not make that much sense from a thermodynamics perspective. So what exactly is McKinsey up to? Why do they insist that power-to-liquids are not constrained by feedstocks?
Building solar developments in sparsely populated, nonarable regions on just 1 to 2 percent of desert land would provide enough PtL fuel to decarbonize the entire aviation sector by 2030.
What about the pure water needed for the electrolysis of water to produce green hydrogen? Where is that going to come from? Where will the relevant carbon dioxide come from? How are the recommendations or “strategies” really helping to decarbonise the aviation sector? What is McKinsey trying to ‘solve’ or be strategic about when they consider power-to-liquids as a solution for decarbonising aviation? Are they just trying to diversify their positions to take so that they can gain more business from more people? Where is their conviction?
More than 10 years ago, when I was exploring the Christian faith, my housemate got me to read ‘Counterfeit Gods’ by Timothy J Keller. It was a relatively easy but not quite comfortable to read. Tim Keller explained eloquently how we live diminished lives pursuing counterfeit gods who promise much but never delivers; and the deepest needs of our hearts are never satisfied by the things of this world. For me, it helped me desire more to explore the bible for myself and the gradually, as I delved into the riches of scriptures, I discovered more of how the gospel really changes our understanding of life and the world and is capable of shaping our response to it. I recognised the meaning of what good news it is for Jesus Christ to be my Saviour and God.
I went on to read the more difficult ‘Reason for God’ and went through a lot of Tim Keller’s sermons before I came to accept the faith. Of course, there was the help of my local church community, friends, not forgetting prayer and the scriptures. He came to be my favourite preacher and when I started dating my wife in college, the contents of ‘Meaning of Marriage’ both challenged and excited me as I come to appreciate more and more what God intends in the relationship between man and wife. As I learnt to navigate my work and career, I continued to draw upon the lessons from the scriptures with the help of Tim Keller’s preaching – which I would listen to during times when I did laundry, am alone running long distances or go on walks.
God had certainly reached out and enriched my understanding of His word greatly through the teaching by Tim Keller. Today, Tim Keller has gone to be with our great Saviour. And I want to remember his intellect, strength and wisdom enabled by God and used to do the good works that he has been prepared for. My heart is truly heavy at the loss of such a great teacher but I have full assurance that Tim is rejoicing with God. And I am challenged to grow and develop further my knowledge of God and my spiritual life, having seen how the richness in God works itself in the life of Tim Keller.
I wrote about the conversation I had around biofuels and e-fuels that are produced through power-to-fuel approaches. They have rather different chemical pathways, costs and constraints. I’d really like to see someone consider the resource intensity of these different approaches. The challenge for most studies is that they consider biofuels from a standpoint of resource potential as though the agriculture activities are inert. Of course there’s the whole question of whether land should be used for cultivation of food or energy. I won’t get into that.
But I’d be curious to see if people who can organise the supply chain across the land, the supply of food alongside the supply of feedstock towards the bioenergy plants had done their analysis on resource intensity. A good comparison of the resource intensity from the water-intensity, output logistics standpoint would be really good. It doesn’t have to be a full-fledged lifecycle assessment – back of envelope calculation would be helpful.
There is a view that bioresources are limited by the amount of feedstocks available. There is only this much used cooking oils (UCO) that you can convert to hydrotreated vegetable oils (HVOs) or into biojet fuel (typically via the Hydrotreated Esters and Fatty Acids (HEFA) pathway). And that power-to-liquid is theoretically not limited in terms of resource potential. That is not exactly true because we are still limited in our green options for power generation and green power itself can eat into resources required by other sectors. The conversion process to fuel also requires carbon dioxide feedstock of suitable concentration as well as pure water to be electrolysed to produce hydrogen.
It’s strange to think that we can have unlimited power or that we can easily power the world – remember those times when people actually calculated the amount of solar panels and space on land that is needed to power all the earth? The investment to be made in terms of building lines to distribute power, and the factories to take that power and convert them into the fuel needed would multiply the complexity problem of supplying the world’s energy needs.
I’ve been reading Erin Meyer’s Culture Map. And I even did her survey on her website that would cost you a bit to get some results. Anyways, I realised as a Singaporean that my results lacked 1 dimension, and it was on the persuading scale. It was only when I had results not benchmarked to my country’s norm that I realised there was a dimension missing!
Only then I realised from her book that she claims the East Asians tend towards a ‘holistic thinking approach’ where they focus on inter-connectedness and inter-dependencies. I found this pretty interesting being a Singaporean and essentially East Asian descent. I’m not exactly sure how this drags us out of that Persuading spectrum of ‘principles-first’ vs ‘applications-first’ because I do find myself on the scale as well and I’m inclined towards ‘principles-first’. I attribute it to my western upbringing but I also think that holistic thinking is more compatible with the ‘principles-first’ approach to reasoning.
East Asians are also logical; even if they might not have a standard structure of approach. The holistic thinking perhaps just cause us to reach out farther to consider more marginal connections to the core topic. This could mean that in using the ‘principles-first’ approach, holistic thinkers are drawing from even broader principles that may at first sight, have nothing to do with the topic at hand.
For example, I was recently having a conversation with a renowned East Asian expert in the bioenergy field and in talking about the advantages of biofuels over e-fuels, he started by considering the efficiency of electrolysing water, and then the fact that most locations rich in wind or solar power tend to be scarce in water supply, and eventually the land required to support the power generation that is required to produce just a small amount of renewable e-fuel. Then he went on to talk about growing crops on some of these land, how they might help the habitat, the robustness of particular crops. Finally, that the crop residues can be processed to produce biofuels; allowing the land to be used for multiple purpose of food and energy – especially if the right kind of crops are grown to ensure more cycles of harvest.
The point about biofuels being superior to e-fuels was made somewhat indirectly and through a detailed explanation about something way beyond the issue of energy – it was about resource-intensity in terms of land-use and perhaps water. So he was drawing from a principle about resource intensity to produce the required fuel essentially though the manner he had approached it starts with considering linkages between the subject and other concepts.
For me, I am relatively comfortable with that sort of conversations and being patient for the point to be made; and even if the point is not really made clearly, I often give benefit of doubt and draw the connections by myself. Perhaps being East Asian in heritage, I rarely have an issue drawing the actual connections that the speakers are getting at. Indeed, perhaps persuading an East Asian will require more appreciation of the importance of connections and inter-dependencies or relationship than a linear approach to logic.
In this whole green wave there’s lots of hype and one of the dangers that corporates put themselves is being cast as greenwashers. The challenge is that some corporates might just be doing it unintentionally, without having realised the hypocrisy surrounding their brandishing of green credentials because they did not realise how much harm their business activities have been bringing to the environment.
The initial audit of the business is important from the ESG perspective but it doesn’t stop at just reporting because if the initial audit is all it takes to establish green claims and then allow businesses to carry on, it would have been a waste of opportunity. Corporate leaders need to recognise that subjecting themselves to these audits and scrutiny should not earn them any kudos. So they should not be patting themselves on the back if those reporting metric turns out stellar. Rather, they should be thinking about what approach they have taken to their businesses that enabled that.
And then they should be considering if there are blindspots or areas of their businesses where the right philosophy hasn’t been applied. The hypocrisy can often stem from the fact that executives are too busy gaming the reporting metrics as opposed to genuinely thinking through business processes and activities. That can still be unintentional but they can start making sure that their activities to gear the company towards green can be more intentional.
There’s going to be a new kind of entrepreneurship; not necessarily one that is building businesses with an established revenue stream or for a current market need, but one that bets on the needs of a future that the world wants to be creating. And the upcoming green race might unleash this new breed of entrepreneur more strongly than before. In the post-pandemic era where people might have got sick of government stimulus allowing billions of capital to slosh around the system, risking inflation and simply making the richer rich, fiscal policy might be returning to the center-stage as the new means of keeping the public voting base satisfied.
The green race is going to drive new winners in the economy as entrepreneurs who have positioned themselves to make the critical investments needed for the economy. Especially the ones that going to create the very jobs that politicians plan to trumpet about. Being able to think ahead and consider the kinds of businesses desired both by the public sector in an economy that is highly pro-market will be rewarded. The risk is that the public sector decides to take on the direct investments themselves rather than to ‘incentivise’ the businesses to do so. This is why the pro-market orientation of the government is important.
For the markets where the government have the tendency to perform direct intervention or deem infrastructure investments way too strategic to be left to private sector, the green race may take those economy in a different direction. They may choose to create new state-owned and managed entities to make new direct investments or to use the existing ones. And the green jobs will be created within state-linked enterprises. Civil servants who are savvy in these areas will tend to gain within such systems.
Either way, there are going to be new ways smart people will be gaming the system.
The beauty of the market system emerges when there’s competition along the right dimensions just when we all need them. But competition doesn’t always require a market economy – there’s always limited resources, time and other constraints that requires us to somehow compete. There’s also reputation, attention of people and recognition that drives us to compete. In the 20th century, the space race during the cold war led to phenomenal technical and technological advances which powered the growth over the 21st century.
There was an alignment of political, and public interest. The economic interest was not entirely foreseen and only realised much later. But it seemed that entire economies of Europe, US and Soviet Union were engaged in this mission. It seemed like a conflict and perhaps competition of egos but eventually worked for the good of mankind.
Today we need to shift this mission for space to a mission for mankind on our planet. Developing a green race probably takes a good alignment of the public and political interest, as well as some kind of competitive tensions. We are beginning to observe this with first sound of the trumpet from US with its IRA focus on Clean Energy and climate transition last year; and then Canada followed with its own programme to fund indigenous clean energy projects. Australia’s announcement last week with a highly targeted programme focusing on hydrogen reflects the same sort of tension around the competition to attract the competent hydrogen players to develop required projects in their backyard.
As an energy transition consultant, I welcome this. As much as we might think the competition can result in duplicative efforts and inefficiency, it is what we need to align the incentives in the market with the interest of the overall society. Moreover, harnessing the public interest and pressure upon this topic through directing the workforce and human capital towards the low-carbon economy is much needed. The green race should hopefully create the necessary ecosystem we need to drive further changes and ensure the climate transition.
Last year, I wrote a post about market leadership. And it is interesting to see the move by Home Depot to increase salary as an investment towards increasing market share and dominance. Retail and service are being automated more and more with the improvements in technology and rise of AI. It is not so much about the existence of the technologies as they had existed for a long time. But the investment made over the years have accumulated and mass acceptance have reached this stage where broad-based adoption becomes increasingly common.
In the situation where capital investment in machines and technology becomes a more level playing field for companies, the edge that companies can get from replacing humans with machines becomes smaller. But it takes market leadership to decide that the new basis of competition is probably not about having more automation than the competition but to be able to attract and motivate the best frontline workers serving the customers and making their day.
Market leadership is not about following what the rest of the industry is doing but deciding what is the next basis of competition and focusing on those parameters. Scale helps but more critical is the courage and strategic thinking of those in charge.
Open dialogues with investors are needed by management of companies emitting lots of carbon dioxide. The investors are pushing for companies to decarbonise, disclose their emissions, create long term roadmaps for decarbonising their businesses. But what about making sure executive compensation is aligned with those goals?
What about the amount of returns they are willing to sacrifice in the short term to build greener supply chains? Must it be quantified in terms of reputational risks and climated-related financial risks? Are we overemphasizing the financial KPIs at the expense of the environmental values we should truly be caring about. Is our people and planet really put before profits? After all, businesses would claim that profits keep them alive to drive the goals of people and planet?
Maybe it is about agreeing on a minimum viable return or profit to keep investors there. Perhaps anything beyond that minimum viable return should be directed towards greater climate ambitions. If we truly believe that the future unit of competition is making a contribution to green rather than profits, we need to start acting as such.
