Demand for energy is growing

We’ve been seeing on the news that 2023 will probably go down in history as the year oil majors backtracked on their promises towards the climate transition, and continued their trajectory of emissions as the demand for fossil fuels continue to grow.

This is exactly the kind of behaviour that makes it easy for people to keep painting them as the enemy. As a matter of fact, they risk painting themselves out of the low carbon future when they allow their “core” fossil fuel business to continue cannibalising their renewables business. Yes you heard me right; in refusing to see their core business as that of providing the world with sustainable energy, they are rapidly destroying a market they want to be part of.

Instead of seeing it as demand for fossil fuels, the oil majors need to recognise that there’s demand for energy – and it is growing. The opportunity to convert their customers to green users, energy users of the future rather than keeping them in the past. Their behaviour will at some point push the authorities to act even more aggressively against fossil fuels. The trouble right now is that they think the world needs them to go on spinning.