Singaporean aspirations

The former China CEO of McDonald’s Kenneth Chan penned a recent opinion piece in Channel News Asia about Singaporeans not taking on leaderships in global companies. It was written in the “practical” Singaporean way that focused on the steps towards being ‘next-level’ and being ‘bold’ to be a leader. He described personal insecurities and his experiences on the ground to rise up.

Personally, I’ve had a host of regional experience within China, South Asia and Southeast Asia during my time with the Singapore government. At International Enterprise Singapore (IE Singapore, now Enterprise Singapore), I had the chance to work with Singapore companies on their internationalisation plans and follow them to markets you would not even think about as a man-on-the-street. Subsequently, I was in the pioneer team of Infrastructure Asia, engaging regional government bodies on infrastructure projects. That gives me the exposure, the open-mind and also the skills to communicate and manage cross-culturally.

As a Manager at the Sydney office of Blunomy today, I am leading teams of consultants across our Singapore, Hong Kong, Sydney, Melbourne offices. I often have to facilitate exchanges with our European offices as well. Insecurities or perceived inadequacies may hold me back but ultimately, it cannot be the fear of me losing my edge or competitiveness that drives me forward.

And that’s the issue I have with the way the article was framed. The opinions expressed in the article reeks of the same old fear-mongering about Singaporeans being comfortable and losing out. I’m not sure if this works for the new generations of Singaporeans nor if that is the right motivation to begin with. The challenge for Singaporeans is not so much the desire for comfort but the lack of worthwhile aspirations. It used to be that rising up to be a ‘GM’ or a ‘CEO’ was something worth aspiring towards. But that simply isn’t the case today with the new generation.

The ‘boomer’ aspirations are simply not worth fighting for. It is in dealing with the ‘why’ that we find our fuel to move forward. “Success” as is constructed in past generations might not work anymore. Instead of aspiring towards “senior leadership” of global corporations, Singaporeans should be desiring to lead the charge of changing the world. Leading global organisations are means to do this. And then it is no longer about remuneration and the practical barriers of relocation and incentives. Monetary incentives should not be the reason for taking up these positions because they are challenging, stressful and hard. There is only so much money can drive that sort of sacrifice. It is the inspiration and influence that counts.

Think about Kenneth Chan leading McDonald’s – you’ve the chance to change the diets of millions of people by making decisions on the menus of your outlets. By thinking more deeply about the toys and promotions on Happy Meal, you get to reshape the aspirations and fancies of a generation of children. That is why it is worth being the leader of a global company – not because of the recognition or being labeled a ‘talent’.

Likewise, if you’re heading up a technology company, it shouldn’t be about maximising shareholder value or aiming to enable investors to make more money. Those elements are important only to the extent they allow businesses to continue making a difference. It is the ability for the technology to grow, benefit people and shape the future into one that we want their children to be part of. That can tip the scale of our motivation no monetary incentives can.

Are we equipping Singaporeans with the right aspirations? It’s not about skills and all that jazz about leadership. Those are important. And yes, government incentives with relocation or settling back in Singapore after stints overseas can help. But what is it that is worth Singaporeans developing that leadership for? That’s what we should be developing.

Meetings and processes

As organisations grow, there’s inevitably a lot of time caught up in meetings and processes to keep people informed, to synchronise and align things. During my time in government I probably spend more than 40% of my week in large team meetings that quickly consume 5-8 man-hours just trying to coordinate activities or update bosses.

I experience that process of bloating as I journey with growing organisations I’ve been with. And I often feel helpless about it. It seemed to me as though the bureaucracy inevitably comes no matter how much we are able to delay it. Technology tools can help to a certain extent but it also creates the convenience and reduce the excuse of coordinating more frequently.

In my perspective, there is this continued struggle between coordination, management and actually getting things done. The bigger and more complex a project is, the more time and resources gets devoted to such work. The question is, what are big projects and such grand scale for? Why do we always focus on scale economies without recognising the downside it has on productivity of our people? Is scale really to capture economies or to feed egos.

Perspectives on salary

What do you view your salary as? Is that a measure of your earning power? Or the return on your education and preparation? The cashflow returns on the asset of your human capital (there’s further capital accumulation through learning on the job). Is it always about trying to increase this return? Or is there anything about getting more days of leave each year? And more benefits?

And do you think you can ask for more? Who is in the market for your labour? And who are you competing? If you consider that your employer is merely paying an ongoing subscription on your full time services as an employee, would that help you think about how much you’re going to ask for?

Why does it seem that the work you do to earn that salary also matters a lot? What actually drives that perception? If you earn $6000-$8000 a month as a construction worker, would you take it up? Assuming you’d be trained from scratch. What kind of work gives you the sense of balance between your salary and the output being produced? How are they shaped by your own thoughts and the people around you?

Many questions and it takes a lot of adulting to answer them. Some of us might never even come to arrive at the answers despite a lifetime of work.

Heart and hand labour

I’ve been based out of Australia for almost three months now. The transition was smoother than I had expected and as a Singaporean who have studied abroad both in the US and UK, Australia is an easy environment to fit into.

Yet there is one cultural element in Australia that makes it so radically different from most of the other places I’ve been and lived in. It is the respect and remuneration that is given to heart and hand labour. Vocational skills, trade skills are properly valued. Plumbers, technicians, work men are well respected and rather well compensated. It is a place where I have seen the most female construction workers at work sites. The work environment for these people labouring with their hands are generally good.

Same goes for heart labour. The caregivers; the nurses, those social workers. They are given great deal of respect and these jobs are not looked down upon. It is markedly different from Singapore in that sense. Last year in Singapore, Lawrence Wong made a speech about valuing heart and hand labour more in Singapore. The government was concerned about pay gap and inequalities but as a culture, there is a lot to learn from Australia when it comes to respecting the trade skills.

One could argue the prices would rise; food in Singapore may no longer be cheap. And it might cost way more to get someone to deliver goods or to fix stuff around the house. Well, we do pay a lot more to our corporate workers, and we do pay a lot for tuition teachers – why should head labour necessarily earn more? The government could lead the way by setting higher standards when it comes to some of these trade work. They can also pay more for the services they procure in the heart and hand sectors.

Going in circles

Our spray bottles for cleaning the kitchen counter, pump bottles that come with our body foam, as well as that shampoo bottle are all going to outlast our use of the fluids stored within them. They can be reused – and in reusing them for the same applications, we are reducing their usage. Good for the overall economy in terms of saving resources, for our pockets and also the environment. Except that it is in the interest of the fossil fuel companies to churn out more plastics, for the consumer goods company to create more new packaging and mark up the price of these products, for logistics companies to handle a consistent set of quality, new containers rather than re-used, non-standardized ones.

We’ve created incentives, built our economies around sheer wastage and environmental destruction. Can new business models be created, alongside the harnessing of forces to drive change in consumer culture and consumption practices? Grist reports on some interesting examples recently.

Indeed, we already have vending machines and public water fountains. Why not make soda fountains where people pay for soda that goes into their water bottles? Scoop Wholefoods already tries to retail all kinds of products by having customers bring containers into store where they are filled up.

Laundry detergent, hand soap and all can definitely be sold in bulk dispensed from big containers into the containers brought by the consumers. During the Covid pandemic, Singapore had deployed vending machines and various physical outposts around community centers where Singaporeans could bring their containers to refill and get alcohol-free hand sanitisers. Why not make that the norm?

It will be difficult for the market capitalism as we have evolved it to stomach and put up with all these changes. People want to carry on with proliferation of brands and ‘choices’ – they want to make different containers and so many different kinds of detergent, soaps and handwash that makes it hard to retail all of these in bulk.

Would you rather have more options of soap and less possibilities of a future we would want to be part of? Or less option of soaps so we can choose better futures to exist in?

Who is the enemy?

Is it fossil fuels or the fossil fuel companies?

Biomethane (or upgraded biogas) has a challenging reputation in some markets. It is chemically indistinguishable from natural gas which is a fossil fuel. It burns identically and emits carbon dioxide when combusted. However, it is considered a low-carbon fuel because the carbon content from biomethane is actually the short-cycle carbon dioxide. It is great because you can combust and generate power or heat using a conventional gas turbine or other gas appliances with it without having to retool or change the equipment.

Biomethane is a clear pathway to support decarbonisation of gas and yet it is being shunned by critics. Part of the reason is that the fossil fuel companies are getting involved and could extend the lifespan of their fossil fuel assets and infrastructure using it. And some people are unhappy that they even receive low-carbon funding for the gas infrastructure.

When we see fossil fuel companies as enemies, then anything they do will be wrong and things that continues driving their asset base even tangentially related to fossil gas seem like a problem.

But if the enemy is carbon emissions, then those companies need to be given a chance. We need to demarcate some boundaries: for example, they could set a profit margin cap on themselves and commit all the funds above that towards clean energy investments. Or even better, they could funnel those funds into a ring-fenced facility which then dole out the resources towards anything proven to be low-carbon.

Story of methane

I thought of writing about methane. It is a curious molecule consisting of a single carbon atom surrounded by four hydrogen atoms around it which pretty strong bonds with the carbon atom. The entire molecule is relatively small and exists in gaseous form at room temperatures. It is naturally occurring and comes out of natural processes that involves anaerobic bacteria actions. It is a fuel that can be combusted to produce carbon dioxide and water vapour.

It also happens to be a greenhouse gas. Each methane molecule is thought to have 25 times more global warming potential than carbon dioxide. Natural gas is largely made up of it; hence it is a greenhouse gas by itself though combusting it will also produce carbon dioxide which itself is a greenhouse gas though with lower potential.

The focus on carbon emissions is a result of the recognition that we have spewed so much of this particular greenhouse into the atmosphere that it is having extreme effects on the global climate due to the warming potential. The world needs to move towards low-carbon and that means having activities that are emitting less carbon dioxide into the atmosphere. In general, fossil fuel based carbon holds the largest responsibility in anthropogenic carbon emissions.

Interestingly, you could produce methane through anaerobic biological process. And cows are known to release methane into the air because of the bacteria actions in their stomach. The dairy industry therefore becomes a rather larger emitter of greenhouse gas for this reason. That is where stuff gets a bit fuzzy when you’re counting global warming potential, anthropogenic emissions and so on.

So biomethane is the methane produced through anaerobic digestion of organic matter can be captured and used as a fuel. When combusted it likewise produces carbon dioxide and water. But this carbon dioxide belongs to the short carbon cycle due to its organic/plant heritage and hence is excused from what typical constitutes carbon emissions. Yet when biomethane leaks or is released into the air, the methane’s global warming potential is counted and the carbon-equivalent emissions actually forms part of the emissions from processes whenever biomethane is used. This ‘short cycle’ argument doesn’t seem to apply.

This may not seem very consistent and can potentially create a lot of confusion around the truly ‘green’ identity of biomethane. One could see how biomethane, or renewable natural gas as it is known in the US, is going to suffer from being conflated with fossil fuel natural gas.

Cheap renewables and surging bills

Even as we see the levellised cost of solar coming down, and increasing penetration of renewable energy, the electricity coming to us in our grids are increasing in prices. At least it seems to be so in Australia. There’s a lot of cost associated with the transmission and distribution infrastructure that needs to be recovered – partly because the growth of intermittent renewables mean that the grid infrastructure will have to be expanded.

But it is not just that; there’s also more padding required in the margins of electricity retailers because the intermittency results in even more volatile electricity prices in the wholesale market. That means that if the retailers are still providing fixed price tariffs and long contracts to customers, they will have to manage their risks by putting higher profit margins into the retail packages.

There is a huge price to pay by the society to eventually enjoy more renewable energy. If we don’t adapt to the intermittency through more adding more flexible generation leveraging on demand response and integrating EV recharging networks into the network operation optimisation (ie. Vehicle-to-Grid systems), we can only expect higher bills. We had better accelerate the transition or we’re soon losing the patience of energy consumers.

Labels and bullshit

I think that schools and parents should spend a lot more time teaching kids to read labels and discern marketing from science and verified statements. One of the problematic trends that emerged from our market economy or highly marketised, monetised society is the rise of wildfire marketing. You’d think that lies or wrong claims would be quickly discovered but often, verification takes time and money and has the nature of a public good so no one invest in them.

Yet the interest of the marketing departments and companies to make claims that can get them customers is so much more. So there is no prize for guessing who would put more resources into the activity and who emerges as winner, at least in the short term.

Question is why has our market economy created such short-termism? The people at marketing departments are measured perhaps by the short term sales figures. The management is assessed based on short term profit and loss or worse, share prices. No one within the transactions have any long term stake other than the consumers.

Besides strengthening consumer bureaus, you will have to strengthen the consumers through education. And that has to start whilst young; and these are extremely long term investments that will pay off for the broad society.

What is value?

One of the key fundamental steps to take in order to move towards a low-carbon future is to re-assess our notion of value, economic value. Over the past decades, economic value had been increasingly important as more and more things in the world could be bought with money. This is what Michael Sandel calls the making of a market society.

This is worrying because the value of anything and everything used to be so much more. There’s richness in being able to evaluate and appraise value of various things in different ways. And this is why dollar values can never encapsulate all of that. In fact, there is no such thing as a market for single goods and services. The notion of a market price is just about as real as the notion of an average. The same good can be simultaneously sold at low and high prices depending on where, when, and to whom it was sold.

By defining this abstract concept of market values, we are trying to make a subjective valuation something objective. We are trying to abstract from specific context and circumstances and forcefully say that surely there is something about the good or service itself that has nothing to do with all that. And if we can gather the averages or have a large number of observations, we can use that statistic as something objective. In reality, the statistic is just a statistic – is it a market value? That’s up to whoever is reading the statement.

Beyond the market, the real way to appraise value continues to be subjective and that is okay because we all should be selecting the dimensions we all care about and build our decisions based on that.