Low-carbon Hydrogen

I came across a point made by a supporter of low-carbon hydrogen when others were arguing that green hydrogen should be reserved for hard-to-abate sectors, but not for other sectors that can easily decarbonise through a lower-cost pathway instead. The point was that if low-carbon hydrogen was only going to target the hard-to-abate sector, the market size simply isn’t enough to create the scale necessary to drive down the cost of low-carbon hydrogen.

This comes at a time when we are discovering that some of the sectors that could actually pay for low-carbon hydrogen are those with much lower-cost approaches to decarbonisation (for example, food product or food services companies). So why would they be willing to pay higher price for low-carbon hydrogen? Technically, this is where economics starts to break down. Part of the reason is that the end customers are willing to pay – this is especially possible for consumer products where the agrifood industry may be able to differentiate the introduce the food prepared using low-carbon hydrogen. This is exactly what some Seven cafes in Japan is doing.

And to a certain extent, every industry starts out this way; if solar panels were simply looking to the locations with huge energy demand in the day, and also lots of solar resources for power generation, the market is going to be incredibly small. And certainly insufficient to enable the lower cost from economies of scale. So finding use cases and continually expanding them is important. While it might be admirable to keep trying to create premium products and then price it well, the alternative way of getting economics in your favour is actually to keep innovating on use-cases and focus on growing scale in a way that lowers unit cost. This then allows for further expansion of demand and use which improves learning at manufacturing and drives the cost advantage further.

That is the story of China’s manufacturing rise. And Lidar technology is a great example. The original use case for lidar technology was very limited to very specialised fields where great precision was needed in sensing and mapping physical spaces. It was initially used almost exclusively in military applications and would probably have remained so if not for China entering the picture and driving down costs through sheer manufacturing scale. By pushing down prices to particular thresholds, the mass market use case in EVs and other driver-assistance technologies emerges and serves to expand the pool of demand further.

During the hype of low-carbon hydrogen during 2020-2023, people were expecting that the cost of hydrogen production could be pushed down to such levels. Yet if we examine the value chain and recognise that the opportunity cost of using renewable electricity for hydrogen production, we would see that it was difficult for hydrogen production to compete with electrification as a commercially viable approach for decarbonising a lot of low-heat industrial applications.

An alternative path to commercialising low-carbon hydrogen is needed; and it is more about finding other use cases. It could be locations where fuel is needed to run mobile applications, or where transport of liquid fuels were prohibitively expensive and being able to easily produce it make sense. And finally, one of my favourite approach, which I am sure would be the first early commercialisation pathway: colocating green hydrogen facilities with biogas/biomethane production facilities, producing green hydrogen, then use Sabatier reaction (methanation) to produce e-methane, boosting the overall output per unit biogenic feedstock.

Yet even then, it is still necessary to drive costs down in order to be able to produce a product catering to a large and expanding market. Even for that pathway highlighted, the actual demand possible for a single hydrogen project would be limited by the available biogenic carbon dioxide which is limited by the scale of the biofuel/biogas plant. These are all bottlenecks of the renewable industry that needs to be managed. Wind and solar, especially solar is a lot more disconnected from local supply chain and ecosystems in order to pull off a successful project as they are modular and largely plug-and-play. While it means government have less hard work on creating the supply chain, there is less local benefits reaped or job opportunities created from building out solar facilities than if the market starts looking into biofuels and hydrogen.

Ultimately, the economics of hydrogen requires very strong government collaboration and the actual boots-on-the-ground work of creating the supply chain, infrastructure and delivery mechanisms. To tap into some pockets of willingness-to-pay at the moment would help.

Crowding out

In economics, there is this concept of crowding out when government spending drives out private sector spending because it soaks up available financial capital and drives up interest rates.

In Singapore, I think there is some kind of political and psychological crowding out. We have grown to be a hyper-meritocratic society and we are proud of it, believing that it is the best way of organising ourselves and our systems. And we rarely talk about the injustice perpetuated by the system because we don’t want to undermine this part of the cultural fabric.

Yet we are confronted with the reality of inequality in the society, where students from underprivileged families are expected to be measured and assessed equally before an examination in school with their peers who had better backgrounds and well-resourced parents, tutors and even siblings. How do we respond to that? Do we just say, the system will take care of it?

In many other societies, private charities, foundations and many other organisations step in to help. In Singapore, we almost think that it should be the government’s role. How many of us would think it is a gap worth bridging? How many of us, would think it’s the problem of school teachers, and try to load it on to the public service?

During PM Wong’s National Day Rally speech this year, he talked about some ground-up initiatives and community organisations, giving great examples of how we want to nurture the Singapore Spirit and encourage Singaporeans to step forward to shape the character of our society. He acknowledged that the government cannot force or direct this, but to encourage, recognise and celebrate.

And then he talked about this tension between the government and the people sector:

In many countries, you see such ground-up collective actions because the governments are not working, the governments are ineffective. So people are frustrated at the lack of action and progress. And they step forward to take matters into their own hands.

Singapore is in a different position. No one wants the government to do less. No one wants the government to become ineffective. Instead, we strive to be more efficient and responsive. And there are areas where we believe the government can and should do more – especially to provide stronger social support for those in need.

But it is not just about what the government does – and we certainly do not want to end up as a society where people rely solely on the government. It is about all of us – government, businesses, workers and unions, community groups and civil society – doing our part. All coming together for the good of Singapore and our fellow citizens. And moving forward together as one.

I think there will never be a straightforward way to demarcate, ‘this is the government’s job, this is private organisations’ job, this is the community’s role’. In many societies, cooperatives and community organisations provide many services – especially in more rural regions.

These organisational forms and structures could supplant and take up ‘market space’ (as new businesses may not be able to compete or provide similar services commercially since these organisations are already providing them effectively), or even ‘political space’ because government cannot claim credit for having achieved some of those social outcomes.

As a society, thinking about the sort of soft cultural institutions and the hard organisations, we might have to decide what kind of mix we want to form a society where we all have a stake in it and not just rely on a formal government structure. The way we have developed, where people are constantly moving around, uprooting themselves to get on the property ladder, not having a particular sense of belonging to a geographical community has made it harder to foster a sense of ownership or belonging to a group. It has also encourage a lot of selfish-thinking where people are just figuring out what rules or tricks they could follow on the path to prosperity and self-enrichment.

How can we help our citizens reclaim that responsibility and stakeholdership towards the Singapore society? How can we do that in a manner that continues to maintain our unity as a nation, and strengthen our identity as Singaporeans?

Political culture

Woke Salaryman recently posted this comic article in response to comments towards a previous post about workplace ‘politics’. I really like the realism, the clarity and conviction behind their work. I think it is great that they call out the naivety of those who thinks that they can be ‘above’ politics at work but I’m writing this post because I want to add a more nuance layer to the conversation.

I think Singapore, by and large, have always been sensitive to overt kinds of politicking because of the way politics have been portrayed in our history. We take a more superficial view of what politics mean, as though it is all bad and about behaving in deceptive or conniving, self-serving ways.

And in the workplace, we default to thinking that the virtuous approach is simply to bury head and work hard. That can be a great start in a small working team or organisation where visibility isn’t really a problem. It also works well when productivity, key work metrics are not contentious. Then politicking can seem like it’s all about bootlicking, gossiping and acting in the worse, socially destructive ways.

Politics, which is derived from greek words meaning ‘affairs of a city’ is fundamentally relating to governance and interactions between fellow beings living in the same environment, subject to different constraints and influences that are interdependent on one another in the community. The relationship-building, social interactions, tussle for power, influence or mind-share are all part of it. In a workplace, where we are all coming together to achieve something together, it takes effort and the meta-layer of ‘work’ to organise everyone together.

Work today has evolved and become increasingly complex; it is hard to measure individual effort easily, and particularly challenging to identify precisely what the right skillsets are to progress to the next level. It is ultimately the ability to organise others and persuade them to work together that produces value as opposed to working and contributing directly.

There is a role for politics in all of lives, and maybe Singapore needs to build a culture of politcal-awareness and also encourage citizens to appreciate the positive role it can play in society, workplaces. And we may all also learn the right social, emotional intellect needed to handle tricky situations. With the geopolitical climate of the world today, Singapore needs to cultivate more brilliant diplomats than ever before. How else to do so than to help our people recognise the value of such work to the survival and success of a city state nation.

Driven by inspiration

If you think that Singaporeans were motivated by fear to build up our country in early days of nationhood, think again. There wasn’t really all that much to fear because we didn’t have much to begin with. This narrative that we had no resources, we had to rely on our manpower, and our ingenuity, that’s all true but it wasn’t translating into fear for our forefathers. We had it wrong to think that Lee Kuan Yew fearmongered two generations of Singaporeans into the building up a metropolis we have today.

I believe the early Singaporeans were driven by inspiration – the ‘against all odds’ was possible because it was well worth a shot. We didn’t have much to lose; and there was everything to gain on the table. We had institutions to build, and a new identity. How exciting! And of course, we do not slacken, we are not complacent, because we were not there yet – we were limited only by our ability to envision the future and inspire our countrymen towards it.

Fast-forward today, we seem to think that we managed to achieve all that we did out of fear. We think it was ‘kiasuism’ (fear of losing) that drove us. Probably not. What was there to lose anyways; and yes we are competitive because we want to win, not because we are afraid of losing. Being afraid of losing only happens when you have won at least once. And we did win, more than once, and we begin to hold on to our victories and achievements more than our vision of the future. And in fact, this vision of the future morph, and then slipped.

Consider this press release by the Singapore government in November 1988, there seem to be a clear policy and longer term strategy underpinned by a theoretical framework of the economy. There was a deep understanding of what it means for our economy to grow and the structure by which it is expected to grow with. But without a clear sense of vision for what we want to build Singapore into, we will fall into the trap of just trying to push certain figures up indefinitely.

Ten years ago, in 2015, Ravi Menon sketched out some kind of economic vision for the future framed in a retrospective 100th year anniversary speech for Singapore in 2065. It is brilliant and perhaps reflects Ravi’s aptitude for such high level strategic thinking and visioning. If we look at the decade of performance that took place after the speech was made, I’d say things have not been kind to the world and Singapore in terms of geopolitics. That’s perhaps something Ravi did not anticipate and would not have been expected to identify as a challenge for Singapore.

In the next five decades, our nation will be confronted with lots of geopolitical challenges and turmoil in the world; our economy will require more radical thinking and transformation than the country has ever had to go through. But we can only get through it with inspiration, not fear. We can only be driven by the desire to create a future we want to live in, rather than to react to the world’s situation with the classic ‘bo-pian’ attitude that we might find more common amongst our people.

Climate startups

Whether it’s climate tech or climate or sustainability startups, I’ve been encountering them recently. Of course, they are just startup companies, looking to find a product-market fit and then scale their business. There is a massive distraction in today’s market where you could grow a business out of making grant applications and putting together plans, where you try to get funding to take off.

This sounds a lot more like research in academia than the economics of a free market. While government is hoping to drive the development of good climate solutions, they are still tapping on the market where it failed, doing so through what they believe are ways to keep things market-driven when they have actually replaced the market and allowed the grant application processes to pick winners.

The challenge is that the winners picked through a grant application process are not going to be the type who wins in the market. These are firms who would have scrutinized the fine print, delivered on arbitrary KPIs and proxies that some bureaucrat came up with in his or her office. And these schemes are just distracting time, money and resources away from the startups towards satisfying governance requirements. After all, ‘it is taxpayers’ money”

The work of growing a new industrial ecosystem isn’t easy and I’ve spent considerable part of my career thinking about ecosystems, value chains, bottlenecks in developing an industry. If the government can give some demand assurance perhaps for a specific project, or product that the customer would be able to use or satisfied with, then it could help. And very often, if politicians want to be able to make claims about having supported one particular development then things becomes more difficult, not easy. When economic support is driven by a desire for narratives rather than allowing the stories to emerge from a system that is created, you can get a poorly specified policy.

Experience curve development

I wrote about experience curve pricing and how China executed it as their industrial policy and successfully developed dominance in several sectors. It is hard work, and it takes a lot out of the economy, but it pays off subsequently.

The problem with Singapore is that we keep hitting up our scale limits. When we successfully bet on the right industries that have incredible growing demand, we end up expanding to our space and resource limits that we have to cede our dominance to others.

One good example was the manufacturing of actuators for hard disks. Singapore once had almost 70% market share for the production of that. Imagine that the majority of hard disks used in the world’s PCs had actuators that were manufactured in Singapore. But as the demand expanded significantly, companies like Toshiba, Seagate-Maxtor which had plants in Singapore faced a problem – they didn’t have enough space to add additional lines in their manufacturing facilities in Singapore. Of course, cost of manpower was also rising – and so they started to set their sights on other ASEAN markets for these manufacturing activities.

Singapore just had to keep going up the value chain; and it gets harder and harder to be able to bet on the right products that had good growth or stable demand externally. Most of the time, these demand were captured by the international companies first, and then when they set up their supply base in Singapore, they are effectively bringing that demand to Singapore. That was how we expanded our economy and ‘created’ markets for our economy.

There were still Singapore businesses which were successful in finding opportunities overseas and managed to capture demand externally. But how many of them were actually creating manufacturing in Singapore? How many of them actually brought most of their supply chain through our economy? It was probably quite limited because Singapore was either too expensive or simply not efficient to run them through Singapore. Besides, Singapore doesn’t even have much integrated full-scale supply chains within the country – we are merely one of the stops or churning out one particular part, or assembling some of the components for something much bigger eventually.

So, the experience curve strategy may not work well in Singapore. Yet what then could have that same sort of sticky effect that Singapore’s development can run on? What can generate persistent advantages that are self-reinforcing, without relying on a massive scale, and that do not hit up against our scale limits? We used to sell our ability to integrate and coordinate, but in my opinion, we will run up against it due to increasing size and increasingly siloed areas of specialisation. Besides, that advantage is limited to the government departments.

I think we are lacking focus when it comes to finding a particular niche that we can get into, which initially does not have sufficient scale but could be stewarded into success. It could be focusing on being excellent in a small area which has some natural scale limits in the global markets yet able to fit under the natural limits in Singapore. It could be in making something technically sophisticated that forms a small component of something that many other parts of the world will use for producing everything else. And then organising ourselves to make sure we truly dominate in that space – through strong lobbying and advocacy efforts in other countries and marketing ourselves strongly towards whoever is the end or intermediate users who have the ability to influence and bring that end-demand to Singapore.

We only need a basket of those areas of excellence and strong value proposition to fill our economy and survive. But I may be wrong about it.

Blunting policies I

I started my first serious job with the Singapore government over a decade ago. Before that, I worked variously in education (math and economics tutor, and teaching assistant for undergraduates), as a freelance writer for a local economics magazine, and water treatment systems (B2C and B2B sales of drinking water filters and treatment units).

But I’ve been thinking about government policies and the institutions required to build a strong economy for almost two decades. This is partly because I was influenced by Dr Goh Keng Swee’s achievements to study economics. In particular, I thought a lot about industrial policies and the approaches taken for that in Singapore.

I was subsequently part of IE Singapore, and then Enterprise Singapore. They were agencies that provided grants to local companies for various activities. To avoid ‘picking winners’ in terms of selecting particular sectors to support, most of these incentive policies are broad sweeping – they were targeted at investments that enhanced productivity such as supporting automation, digitisation, etc. Sustainability was recently a key theme for some of these incentive schemes.

As I’ve been out of the system for a long time, my views are not based on what I know from inside the system but observations made from conversations with businesses on the outside. In all of these incentive schemes, there’s a strong emphasis on governance so the process takes a bit of time. Companies are encouraged to go ahead with their plans while the grant application is in process. This plays the role of reducing risks of delays to the companies’ plans but it also mean that the companies faces uncertainty on the final outlay/expenses that the government would cover.

The government exercises a significant amount of discretion when approving grants. This is a conclusion arrived at by consulting and digital service solution providers to the Small-medium Enterprises (SMEs) with solutions or services that were supported by the grants.

What eventually happens as a result is that incentive schemes by the government becomes weaker and weaker as a tool to encourage companies to take up new solutions or move in the direction of the government. In the short run, when government pushes out incentives to help SMEs with payment systems, or improve their marketing, or even start R&D, the SMEs will definitely start looking into this areas thinking it’s their chance to defray some of their costs of making such improvements and getting more competitive advantage. Some may even realise they should go into it with or without grant support. But a majority of them would not look deep enough to make that decision – instead, they’ll make the decision contingent on the availability of support. When their applications are either denied or the amount granted falls short of their expectations, a certain trust in the government is broken.

The next time these grants or incentives are peddled around, they no longer respond to them. They are skeptical about the government’s sincerity. This is especially if they had experienced cases where the rejection comes through technical grounds or when they expected a particular expense to be eligible due to vague policy wording, but eventually the agency exercised discretion to deny it.

In the long run, these policies gets more and more blunt, and public servants will be spending so much effort thinking about the policies, setting up governance procedures, only to realise that uptake of these incentives are poor. I wonder how much governments realise this is actually a problem for longer term policy-making and economic levers. As much as they try to use market-oriented levers, some of these intangible factors make a huge difference.

Green jobs

While in the meeting rooms of policymakers, the discussion around green economy and creation of ‘green jobs’ is underway, there is a slightly different conversation about green jobs in the coffee shops and cafes.

“Good work-life balance. But limited impact.”

“We move two steps forward and three steps back sometimes when trying to drive corporate green transition.”

“We have no veto power on investment decisions, the company still needs to make money so the frontline business units have the final say even when the investment have adverse environmental impacts.”

“The corporate sustainability department primarily manages reputational risks, not environmental ones.”

The best way to create impactful green jobs is perhaps when the laws and regulations properly require compliance with stricter environmental standards. At the moment, a lot of compliance are around reporting requirements and yes you do get some kind of ‘green jobs’ but they are mainly the bean-counter sort. The solution-seeking sort will come when you begin to set up standards in environmental performance that companies have to meet.

There is no point propagating green jobs, trying to subsidise manpower for these jobs and using tax credits or other incentives to force companies to locate their sustainability or green functions in Singapore when there is no corresponding increase in environmental performance standards imposed on our corporates.

Better to spend the resources studying the suitable regulations to put in place. And then you can support the companies to meet them.

Culture & Consulting

Having worked in consulting across cultures, I have begun to recognise some cultural behaviours when buying consulting across different countries and the attitudes towards consultants. Having advisors is nothing new; the monarchs of ancient times have had advisors to support them for as long as they existed. These advisors offered more than just advice, insights or knowledge that leaders did not possess (or did not think they possessed).

They offered assurances when it was scarce. Soothsaying, contrary to what people might think, actually means telling the truth; with ‘sooth’ being an old English term that meant truth, as opposed to ‘soothe’, which means to calm. And the advisors also provided perspectives that during times of wiser monarchs, could contradict the conventional wisdom or call out the folly of the leaders.

So if we distil it down to the value that consultants provide today:

  1. Knowledge of what may not be known to the client: this is when consultants are selling their expertise, and familiarity with a topic area that clients are not familiar with
  2. Assurance of a particular course of action, decision, or information: this is when the client needs something verified, checked, validated and confirmed. The confidence and conviction of the advisor matter here as well, compared to those who hide behind jargon and ‘expert lingo’.
  3. Sparing partner or challenger to ideas: consultants can be valued in bringing new perspectives, especially an outside-in view of things thereby co-creating more valuable solutions or decisions with the client.

I begin to recognise that Asian firms especially with rather paternalistic leadership tend not to use consultants the way the West use them. So for example, when it comes to knowledge, the Western clients may appreciate specific subject matter expertise that comes through years of experience and in-depth research. In contrast, Eastern clients may value knowledge of implicit/unwritten local rules and norms rather than expertise in a more technical subject. The more institutionalisable the knowledge set is, the less likely an Eastern client would appreciate it as worth paying for.

Western clients see assurances from consultants as important while Eastern clients prefer to take the risks of not having check through things by themselves. This might have something to do with the way trust is formed. In Asian societies where getting things verified can be read as a sign of mistrust, it is challenging to value such independent checks and perspectives. The very deed of using independent validation can almost be an insult.

Finally, when it comes to having a sparing partner, the typical harmony-loving, and conflict-avoidant Asian culture would really struggle with the idea of paying someone to challenge you. In fact, leaders might instead assert the power of their wealth/influence over people so that they would not be questioned.

In this sense, Asian cultures tend towards getting advisors who can provide knowledge that is undocumented and unavailable in the public domain, and are often independent individuals with the specific gifts of being able to reveal ‘truth’ to the client. They also prefer that the knowledge advisors gain about the client cannot be easily disseminated. And as far as possible, they only care about knowledge that cannot be institutionalised.

This means that it is incredibly challenging for most professional, western-chain consultants to survive solely from serving a pool of Asian clients. If anything, they usually have to ‘survive’ off the big multi-nationals who are growing into new, and perhaps opaque markets, or needing more capacity support. In other words, consulting has grown out of an increasingly international market, yet not overly uncertain because surely some stability is necessary for consultants to be deemed to have accumulated enough lessons and experience to share.

Random musings as I continue to build up my knowledge and capability of managing a consulting practice.

Singapore energy transition II

Going beyond the energy system, there’s another important element to consider for Singapore as we are faced with a world in transition for the energy system. Singapore successfully built itself out to be a sort of energy hub even without domestic energy resources itself. In 2023, Singapore imported 145 Mtoe (million tonnes of oil equivalent) and exported 76 Mtoe. We basically re-exported more than what we consumed as a country for the entire year; and this is because we are largely importing petroleum products to be refined and then exported as more differentiated products. As an economy, Singapore earns the ‘cracking spreads’ from the refinery and drive the economy with that. Technically, it is the oil & gas companies running the refineries that earn that spread.

But more things happen after that, too. Because the refineries are left with a lot of heavy oils at the bottom of the barrel, we have lots of maritime fuels to spare, which coincides nicely with our large transhipment port facilities, together with our highly efficient port system that ensures a strong throughput. These advantages combine to allow Singapore to be the largest bunkering hub in the world. Bunkering refers to the refuelling of maritime fuel for the vessels calling at the port of Singapore. Storage terminals and other facilities will contribute to that.

With that scale, comes along a lot of other opportunities and economic activities that helps drive the economy. Vessels will call at the port to move the cargoes, which means that vessel services are required at the port. All sorts of cargo audit, verification services would be required. Engineering for vessel repair and overhaul could be added to the port city.

If we go back up stream to the refinery process, there are a lot of corresponding supply chain, derivative products that can all be based in Singapore, including some of the petrochemical production, wastewater treatment, waste oil recovery, centralised utilities services for the chemical plants. And it is not limited to manufacturing of course. There would have to be engineering firms, system integration firms, companies stocking up components for all of these plants including valves, flanges, and so on.

So while we can go on and on about the energy transition, when politicians and government think about their economies, there has to be some kind of rational and gradual shift rather than sudden evaporation of all of these activities. I don’t think we have clear solutions yet. For the past decade or so, government had left corporates to plan their own transitions, hoping to create friendly policies which will ‘help’ these corporates along their transition plan.

Now the issue is that the corporates tend to make big ambitious commitments when times are good only to realise they cannot be delivered as the resources they have is insufficient. Better yet, many of them set targets based on assumptions that simply does not hold in a low-carbon economy. So there is mostly empty talk, with no sticks or carrots to keep them in line. This is not just about discipline of executives and managers, but the ability of shareholders and other stakeholders to bear the costs of the changes necessary.

And then in 2020, Covid-19 struck and the government went full steam ahead with interventions, ushering an exceptional era where more expectations are piled on them to intervene directly and set regulations to push the world towards net zero. We all had hoped so through rounds and rounds of COP; but they really only started waking up a bit more during Covid-19. Yet the pandemic left us all weaker, with less resources to cope with the sustainability issues. When the funding and stimulus from the pandemic dries up, it seemed that a lot of plans for net zero had to take more of a backseat.

In Singapore we tried to ramp things up a bit more with the carbon taxes – despite how relaxed it actually is, there were still groans and moans – serious enough for the government to consider some kind of ‘rebates’. It seems to me that pricing carbon wasn’t really enough – just as setting up more tariffs was not going to cause manufacturing to magically re-shore back to America. There’s still a lot of coordination, capacity-building to do.

So let’s work together, and let’s devote some resources to consultants like my kind to help build that capacity and create that capability to moe into the next phase.