When oil saved the environment

In Seth Godin’s new book, This is Strategy for, he had a chapter (the book has over 200 chapters, all of them short and highly readable) on killing whales.

He documented the rise of the whale-hunting industry in the 1800s where sperm whales were hunted down for their blubber. The activity was both dangerous and lucrative because a single sperm whale’s blubber could yield many barrels of lamp oil. The demand for lighting onshore and offshore fueled the whaling activity.

For a time to the mid 1850s, it seemed like they could just go on and hunt sperm whales to their extinction. Yet the earth today still has sperm whales. Thanks to the discover of petroleum and hence the advent of keroscene used in oil lamps. The cost of keroscene was much more competitive than lamp oil made from whale blubber and the petroleum industry was also costing less human lives.

Climate solutions that displace fossil fuels would need to achieve cost reductions to scale. But we could all inprove their chances by removing fossil fuel subsidies and pricing carbon. Of course, that will “hurt” the cost of living for many people. But if we think about it at system level, it is more about a sort of attachment to the current status quo of how we value different things, and refusing to change that.

I don’t think we could derive any sort of moral authority from the market to say we’re producing something that destroys our future because it is cheaper. We may not have a future to spend that surplus savings on. At the system level, we will have to help one another cope with changes.

Fast followers

Being a fast follower is a good strategy; it allows you to take in the lessons from those who have tried and failed first. It is even a strategy that enables you to become a leader from public’s eyes.

But the challenge for the fast follower who gained leadership status is falling into the trap of thinking they are the leader. Their skills in curating what they learnt from the mavericks, scaling what was small and bringing things to market fast, are not going to be suited for what is required to take real leadership: influencing the market, uncovering innovation from their own values and principles.

They may have to pivot at some point when they’ve outcompeted all those whom they were fast-following.

Waiting for standards

There are lots of excuses to choose from for a business to avoid the sustainability pressures upon them. Especially those who doesn’t want to have anything to do with activities that are not geared towards generating profits. One of them is the lack of standards in terms of what constitutes being sustainable.

And so the wheel turns and regulators churn out a whole bunch of different kinds of standards: CSRD, TCFD, GRI, CDP, SASB, UN SDGs – and all of them are basically reporting standards.

Technically they don’t tell you exactly what being a sustainable business is about; but they do emphasize some aspects and bring to fore different aspects of the business that may not be captured in more traditional business disclosures.

Nevertheless, no one is going to be able to tell you what is the ‘sustainability standard’ threshold that marks your business as being sustainable. There are ways to look good in each of those disclosure standards of course – and businesses sure knows how to cherry-pick the ones. The whole industry could even gear up to pander to that kind of work.

Yet at the heart of building a sustainable business is really considering the relationship of the business with everything else other than profits. And only you as the leader, the business owner, the manager, the employee can make decisions that determine how sustainable the business it. The metrics that you care about will naturally be tailored to your business.

You don’t have to wait for some regulators or the ‘market’ to make up their mind.

Waste management complexities

Since starting my career in the environmental sector more than 10 years ago, I’ve been dealing with waste management issues. Frankly, the circular economy wasn’t spoken of yet. And in any case, a lot of the waste generated cannot be recycled. The fact is that we never even quite gone into the first ‘R’ of the three ‘R’s yet.

Singapore waste disposal figures
Total waste generated and disposed in Singapore (tonnes per annum), Source: NEA Statistics

The thing is, as the country’s population grew and economic activities multiplied, waste growth continued. There was probably a dip in terms of per capita waste generation, but the overall amount of waste we were disposing of grew even if the gross waste generation didn’t quite reach the ‘peak’ we had in 2017.

Our ability to manage this waste is important and it is largely because we’ve been able to get rid of them and maintain the cleanliness of our city, and not burden our businesses with the excessive waste that we have been able to keep up with our economic growth and remained an attractive destination for business, and economic activities. These are, of course, the positive externalities of having a robust waste management programme.

Yet waste is a complicated matter; the fact that waste management produces a positive externality doesn’t necessarily mean that we need to have more of it because that is usually based on the amount of waste that needs to be managed. On the other hand, when you subsidise the management activity, there is a risk that you’re undercharging the people generating the waste, which is the source of the problem in the first place. That brings us beyond the territories of your traditional economic externality analysis.

So, it becomes a political issue. And there’s even a question of willingness to pay, not in the traditional sense that people will not do it anymore. It is about how much you can keep charging the people without losing political support and risking losing votes. This is why public policy surrounding waste is complex, and you can’t leave it to a technocratic government to solve such a problem. You can employ some of the technocratic arguments to help you get some buy-in, but you’d likely need to deploy more tactics than that.

Analysing externalities

In public finance, there are multiple approaches to determining how to use the public budget. There will always be the standard expenditures that will have to be costed in, the overheads to cover the public service.

Then there are past liabilities that will need to be paid for. But then, each time, the government can make a decision whether those liabilities are still worth their while to continue financing.

After which, we determine the infrastructure and other investments essential for development of the society. When it comes to investing into infrastructure, the government will definitely need to meet needs, but they might have to ask themselves what kind of social benefits are generated in order to work out whether the price tag for fulfilling those needs make sense.

This is the realm of externalities. And the reason we care about that is because the free market would not. If private benefits exceed private costs, then the free market will find its own means of fulfilling those needs. When there are externalities, the government has to step in. From a business point of view, where there are negative externalities, it is a revenue-opportunity for the government. And where there are positive externalities, the ruling political party can get some political mileage out of it.

Such is the interaction across politics and economics that is worth a bit more attention.

Mandates vs voluntary action

We all want to make the world a better place. And in Singapore, we’ve somewhat cultivated the idea that we need to force people to take the right action or they won’t. Often it is because they will point to others who have not done it and say ‘why don’t you ask them?’

The people who failed to bring their trays back to the shelves at the hawker centres before NEA’s mandate had excuses – they were busy, the cleaners had to have something to do, they forgot, and so on. But it was never clear enough that they ‘had to’ do it. Once the mandate and the penalties came, it was clear. As clear as day. So, mandates make requirements clear to a large extent. It makes people sit up and recognise they had to take some action. More so than the consequences of dirty hawker centers, or when you have to take over a messy table.

What can we learn from this that we can apply to climate change?

If we don’t feel hit by the experience of a messy, unclean hawker centre, it is even harder to feel like we need to take any particular course of action just because we have a few more hot days. After all, one could turn up the air-conditioning (which worsens the problem at the system level). So mandates are needed to help with the coordination. The direct consequences alone are insufficient because of externalities, so the government should step in to ‘make them feel the pain’.

Promoting into oblivion

One of the big struggles of corporate is that when you have clearly defined roles where there are job titles, managers, and the ‘managed’, there is this false sense that you get promoted because you’ve proven yourself. Now, you start being required to work with entirely new skills, and you no longer have to use that much of what you were good at.

The tricky bit often in management is that the corporates are not sufficiently focused on training and bringing you up to the level required because mass training is easier to justify than just training a handful of people. Moreover, in many organisations, being in management has a lot more to do with handling internal politics and jostling for resources than to do with getting the real work done. Politics is of course important because that enables the delivery team to be able to deliver but if you just got promoted from being the best performer in the delivery team, you’re almost completely oblivious to what this new management role really is about! Not to mention growing the skills overnight to be able to do the new job well.

Some organisations, like the military that operate based on the old British aristocratic style tries to overcome this problem by having two classes within the service. The commissioned officer and the non-comissioned officer tracks are ways in which you focus one group on the ‘leadership’ (really, it is more management) skills. In contrast, the other group are more focused on ‘operations’ (or what is deemed more as ‘follower’ type) tasks. Of course, reality is a lot more complex than that but this form of organisation, while crude, aligns expectations and allows the specialists to focus on the frontline nitty gritty and have the ‘leaders’ focus on the big picture elements. Over time, though the commissioned officers have ever been trained in the basics, they lose their ability to really keep up with the changes on the ground to be able to command at high level.

Yet that form of organisation is probably not ideal as it can be a bit elitist and does not incentivise people to perform in ways that allows them to utilise their potential well. It boxes people into neat categories that serves the organisation more than the individual, and at some point, a lot of people would give up on the system as they find themselves uninterested in being thumbed down as second-class citizens, or being forced only to do the big ‘leading’ kind of stuff.

The market presents a new way of organising people, and as our markets develop, I’d expect a lot more small tiny firms to exists and serve large swathe of people when technology enables them to.

Learning to struggle

If there’s one big thing we need in society that the education system is not properly teaching us, that is the need to struggle. There’s this sentiment in the education system that struggling suggests something is wrong, that is a state to transit away from, and to be avoided if possible. But what if struggling through difficulties, challenges is actually an important aspect of life? What if it takes struggling in order to truly learn something? Not just to acquire head knowledge but also to have a practical sense of how to use that knowledge?

How do we teach people to be resilient otherwise? How do we cultivate a generation of people who can actually deal with those problematic issues confronting mankind (eg. climate change, sharp inequalities, cracks in market capitalism, etc)?

AI Roadmap

Everything that has become a norm in our lives went through some hype cycle. So in essence people may overblow its usefulness and think these things are going to change the world but then it doesn’t change the world overnight so things comes crashing down for a while before it goes on to slowly change the world. The internet is probably the best example. In the 90s people were sure that the internet was going to change everything, and so it went through a bit of a hype. So did computers in the 80s. But after the hype, things crashed, and then life went on except it got changed bit by bit, steadily and surely.

Generative AI is itself going through a bit of that; we are all sure things are going to turn out great. Of course, some doomsayers will be warning the world of the problems and calamity it would bring – just as Socrates thought writing was a poor form of communication and would also bring about the decline in memory of men. I think it is probably necessary to create more safeguards for AI and allow the governance to evolve with its development.

I think Gen AI will be helping to augment the capabilities of human workers for a really long time before they come to ‘replace’ workers so to speak. Yes of course you could use some kind of AI technology to help you even have a conversation at the call center, but it’s not going to be able to handle 100% of the queries, you will eventually still have a human in place. Consultants for example, who might have been spending time copy-pasting or doing data entry type of work might lose their jobs but then there will still be someone senior who needs to intervene.

The real economic challenge for us is how are we going to let Gen AI do the so-called low-level jobs while maintaining a pathway for us to train more junior workers into capable senior workers. Sure there is the grunt work that has to be done but traditionally, the juniors learn the ropes by doing those work. If they are going to be performed by Gen AI, then how on earth are they going to be able to get the chance to learn?

There is still substantial job opportunities which are slightly underpaid but cannot be replaced by Gen AI. These work are underpaid either because of systematic biases in the economic systems or as a function of labour market rigidities. They include the care-giving, pastoral guidance type of roles, as well as all of the cases where it is important to have a human example who can model moral character and other crucial human attributes. No kid is going to see the politeness of a Gen AI figure or speech bot and say he or she wants to be courteous because they are a role model for the kid.

To me, those problems will need to be gradually resolved before we would allow AI to play a bigger part in the lives of people. Part of the way some of these problems are resolved is actually through mutual cancellation with the demographic transition challenge. Economies that are mature and have severely ageing population will need to rely on AI for many things. Improving labour mobility globally should slow down the need for that but it is inevitable for these markets who have the resources to play the early adopters’ role.