Transition as an opportunity

I work with businesses daily and when we speak of transiting to the low-carbon economy, moving away from Oil & Gas assets, to new businesses that would accelerate the transition, the conversation could go both ways: (1) Show me the money; (2) There is no other way.

The motivation for green is hard to be sustained by pure profit motive because that tends to be more short term whereas longer term motivation is driven more by fundamentals.

If there isn’t money right now or that money doesn’t come, then those who claim that they are in green for the money won’t be able to stay on. Even if you have conviction that the money would come, it is almost certainly driven by a longer term, fundamental thesis. And this fundamental thesis, tends towards the “there is no other way”.

A balanced, and pragmatic view of this landscape requires us to recognise that the old incentives and structures need to be dismantled to push for the new but at the same time, we need to keep proving that the new works. After all, the oil & gas industry and technology had decades to build up to the scale they have today.

Small market

Singapore is a small market, everyone would say. Yet it imports and exports so much goods and services it would be considered an important market for different businesses. Take bunkering for example; it is the largest single point of sales for the refueling of vessels in the world.

So how do markets grow? What drives them? It depends on who are the customers, and what grows their numbers or their demand in the goods and services of the market. How do supply help to drive demand? Be it through advertising, increasing distribution and availability, etc.

On the other hand, we got to think about how markets shrink as well. How did the market for video or movie rental shrink in face of the growth of streaming? When would an original big market be considered small for the incumbent to start looking elsewhere?

Manufactured feel

When we travel, we visit places of interests, stay in hotels or some kind of accommodation with “curated experiences” and follow guides to eat the popular foods in a place. Is this sort of traveling about experiencing the local life or about manufacturing the feeling or a “foreign experience”?

It’s probably both.

When does an experience feel manufactured? And is that a bad thing? After all, we manufacture things because they are not readily available in nature. We might be the only specie that tries to manufacture feelings or experiences or put ourselves through something radically different than our “everyday life”. Monkeys don’t go on exchange programmes with a different tribe; Donkeys don’t try to live the day in the life of a camel.

So what do we really gain? Why do we dread the everyday? What is wrong with routine life?

Flinging ideas

I write for many different reasons and with different objectives. One of the recent struggles I’ve been having with writing is to be able to convey depth of analysis and value of those ideas and insights to my target audience. I’ve traditionally always pondered deep and hard about various matters but did not necessarily structure my ideas properly.

While my role as a consultant helped significantly in terms of creating structures for my analysis, I need to get better at putting together the pieces of analyses not in the order by which they are done but in a manner than gives a compelling story and call to action for the audience. To put it simply, this is actually a life skill to develop that everyone and anyone can benefit from having. It is more about storytelling and bringing out the story with various mediums and different ways.

It is also a reminder that my training as an artist during my high school days were not wasted. Those were the times when I had to not just deliver a piece of art work as an end result but to document and share that process. Documenting the process may not be enough to really give a clear view of how one arrives at the outcome of a particular art work. It takes quite a fair bit of storytelling. That means filling in gaps, building bridges across different moments and different intermediate ideas, even seeing these intermediate moments that one can use to make the bridges connect.

Ideas are great but if they’re not put together with a good story, flinging those ideas around haphazardly is not useful. The poise and elegance of those ideas emerge through the stories that we tell.

Transition from truth

We learn things in school only to learn at the next level of school that what we had learn was not exactly true. Each time, our simplistic view of reality gets increasingly replaced by a more sophisticated and nuanced view of the world. But not just that; there are ‘truths’ we learnt in school that eventually gets surpassed by new findings and they become untrue.

Or take for example some theories and ideas in social sciences; they evolve with our understanding of society, culture and economics – which means they’re not as timeless and can shift from being once true to becoming untrue. (In economics, an example would be the Phillips curve relationship between inflation and unemployment – a relationship that broke down the more Central Banks tried to take advantage of it.)

So how do we know and observe when a piece of idea, knowledge or conventional wisdom makes that transition from being truth? What measures can we take to insulate ourselves from that? How should we think about ‘truths’ we hold dear to our hearts or subconsciously in our minds?

Magic of going through the bad

If you think you are not good enough to do something, then ask yourself if you’ve been bad enough. I recall a time when my English was really bad. Actually it is still bad. And so is my writing. But I never let ‘my bad’ stop me; it is precisely going through being bad that one can be good.

And this animation by Danny Gregory puts that message together nicely. Enjoy.

Going back to objectives

What happens when you are ‘stuck’; what exactly does it mean to feel stuck. Is it more about not making progress? If so, then progress towards what? You can’t get stuck if there’s no sense of destination you are trying to get to. And having no destination is not the same as being stuck. Because not knowing where you want to go means it’s perfectly fine wherever you are! Stop thinking like you need to go somewhere if you’re alright with here and now.

If you’re not alright with here and now, and unsure where you need to go, then it’s not about getting out. It’s about figuring where you want to go. And figuring out where you want to go has more to do with rethinking about your objectives. Your objectives for life, for lifestyle, for your work, your career, your relationships and all. Reflect on what is it about the here and now that is uncomfortable; consider what you know you want, and what you don’t know you want.

The same applies to problem-solving. When you feel that you’re not progressing towards the solution, and hence ‘stuck’, it’s time to revisit the objectives. What are you trying to do exactly? Have you contextualised or defined the problem in a way that narrows the solution set such that you are missing out things that can get you your objectives anyways. For example, if you are looking to hammer a nail into the wall, and you contextualise the problem as you “needing a hammer” then you essentially ruled out solving the problem by using any other equipment.

Revisiting objectives helps; and that’s also why it is sometimes difficult to deal with higher level issues by contextualising a problem within a silo-ed context. That would be a good topic of discussion for another day!

Limited life

Our lives are limited in many ways but more so by our perspectives than anything else. Time is one perspective by which we limit our lives. In some ways, it is sombering and perks us up but the urgency to accomplish things doesn’t always help. In that sense, the perspective of time as a resource otherwise wasted rather than an input to possibilities, limits us.

Then there is the dimension of money. Because money can buy more and more things, we become increasingly overwhelmed by our limited ability to generate income and wealth. The reason why get-rich-quick scheme works and why greed is pervasive is that we fear that material needs catches up with us. In the market system, money is our vote of some kind, the power we have to grab our share of possessions and material in this world. If we don’t get hold of enough money, we also lose our share of the society’s production. So then life gets caught up with that, with trying to get our share of production by trying to produce or to divert. And in the process we limit our lives to the material, even as we pursue experiences that money can buy.

Money, time and numbers/metrics were gifts to our lives, meant to be additions and blessings but instead they end up limiting our lives. Because of the way we have come to perceive them.

Serving the user

Following my observations on Google’s mutated identity, there’s more news of the company’s “decay”. The focus here this time is something else; about the shift in the company culture that results in a bureacracy that plays it safe. There’s a common strand around the fact that Google has changed. And part of the change involves becoming removed from the needs of the user and a bit less grounded on realities.

Indeed, reality is about what the market wants when your company is small and just leading parts of a large market – usually a small part. Yet when a company grows, the insides of the company and the decisions of the management often can be more real than the user. In fact, your boss is likely going to have way more influence over your fate than the users have over the fate of the company. At least in the short term.

So should we have a cultural metric that is about how much a company revolves around serving the user? Maybe. But it is only possible from the top-down. The management have to model and lead that. Yet the management is usually selected by shareholders and at some point when the company grows big. At some point, the short term interests of the shareholders can conflict with that of the user. Moreover, the business model of Internet companies like Google is “ads” – which means users don’t even contribute directly to the revenues of the company!

Identity forgotten

When Google sort of botched their launch of Bard AI integration into search, a smart commentator reminds everyone that Google may have well forgot their identity. The analysis was crisp and contrasted Google and Apple’s product launches to reflect the kind of audience they appealed to and should focus on.

It begs the question if a company or a brand’s identity is meant to hang around and if so, what kind of values should persist as it grows. Or as the market changes. The idea that Google can quietly push out something and slap a Beta sticker to insulate themselves is attractive when their market share is still not exactly dominant in a new space they are trying to enter. Moreover, the pool of audience they had targeted; the ones who would try something new or be eager to take the tech guinea pig role might no longer be enough to feed the company’s need for growth and scale.

So certain aspects of the company changes and one could say the identity is forgotten but it could also mean they have allowed it to be forsaken in order to pursue something else.

The question is what defines the company’s identity? Is it a way of doing things? That’d be too dynamic. Is it the targeted group of customer it serves? Then it’s growth is constrained to the size of that group. Or the pursuit of the company? But surely the world changes and that pursuit gets altered.

In any case Google is long past their “original identity”; and practically all of those dimensions I mentioned above have changed for them. It is up to them to tell the story of their identity’s evolution and redefine what they really want to keep or discard.