Holistic Thinking

I’ve been reading Erin Meyer’s Culture Map. And I even did her survey on her website that would cost you a bit to get some results. Anyways, I realised as a Singaporean that my results lacked 1 dimension, and it was on the persuading scale. It was only when I had results not benchmarked to my country’s norm that I realised there was a dimension missing!

Only then I realised from her book that she claims the East Asians tend towards a ‘holistic thinking approach’ where they focus on inter-connectedness and inter-dependencies. I found this pretty interesting being a Singaporean and essentially East Asian descent. I’m not exactly sure how this drags us out of that Persuading spectrum of ‘principles-first’ vs ‘applications-first’ because I do find myself on the scale as well and I’m inclined towards ‘principles-first’. I attribute it to my western upbringing but I also think that holistic thinking is more compatible with the ‘principles-first’ approach to reasoning.

East Asians are also logical; even if they might not have a standard structure of approach. The holistic thinking perhaps just cause us to reach out farther to consider more marginal connections to the core topic. This could mean that in using the ‘principles-first’ approach, holistic thinkers are drawing from even broader principles that may at first sight, have nothing to do with the topic at hand.

For example, I was recently having a conversation with a renowned East Asian expert in the bioenergy field and in talking about the advantages of biofuels over e-fuels, he started by considering the efficiency of electrolysing water, and then the fact that most locations rich in wind or solar power tend to be scarce in water supply, and eventually the land required to support the power generation that is required to produce just a small amount of renewable e-fuel. Then he went on to talk about growing crops on some of these land, how they might help the habitat, the robustness of particular crops. Finally, that the crop residues can be processed to produce biofuels; allowing the land to be used for multiple purpose of food and energy – especially if the right kind of crops are grown to ensure more cycles of harvest.

The point about biofuels being superior to e-fuels was made somewhat indirectly and through a detailed explanation about something way beyond the issue of energy – it was about resource-intensity in terms of land-use and perhaps water. So he was drawing from a principle about resource intensity to produce the required fuel essentially though the manner he had approached it starts with considering linkages between the subject and other concepts.

For me, I am relatively comfortable with that sort of conversations and being patient for the point to be made; and even if the point is not really made clearly, I often give benefit of doubt and draw the connections by myself. Perhaps being East Asian in heritage, I rarely have an issue drawing the actual connections that the speakers are getting at. Indeed, perhaps persuading an East Asian will require more appreciation of the importance of connections and inter-dependencies or relationship than a linear approach to logic.

Unintentional greenwashing

In this whole green wave there’s lots of hype and one of the dangers that corporates put themselves is being cast as greenwashers. The challenge is that some corporates might just be doing it unintentionally, without having realised the hypocrisy surrounding their brandishing of green credentials because they did not realise how much harm their business activities have been bringing to the environment.

The initial audit of the business is important from the ESG perspective but it doesn’t stop at just reporting because if the initial audit is all it takes to establish green claims and then allow businesses to carry on, it would have been a waste of opportunity. Corporate leaders need to recognise that subjecting themselves to these audits and scrutiny should not earn them any kudos. So they should not be patting themselves on the back if those reporting metric turns out stellar. Rather, they should be thinking about what approach they have taken to their businesses that enabled that.

And then they should be considering if there are blindspots or areas of their businesses where the right philosophy hasn’t been applied. The hypocrisy can often stem from the fact that executives are too busy gaming the reporting metrics as opposed to genuinely thinking through business processes and activities. That can still be unintentional but they can start making sure that their activities to gear the company towards green can be more intentional.

Planet, people and profits

Open dialogues with investors are needed by management of companies emitting lots of carbon dioxide. The investors are pushing for companies to decarbonise, disclose their emissions, create long term roadmaps for decarbonising their businesses. But what about making sure executive compensation is aligned with those goals?

What about the amount of returns they are willing to sacrifice in the short term to build greener supply chains? Must it be quantified in terms of reputational risks and climated-related financial risks? Are we overemphasizing the financial KPIs at the expense of the environmental values we should truly be caring about. Is our people and planet really put before profits? After all, businesses would claim that profits keep them alive to drive the goals of people and planet?

Maybe it is about agreeing on a minimum viable return or profit to keep investors there. Perhaps anything beyond that minimum viable return should be directed towards greater climate ambitions. If we truly believe that the future unit of competition is making a contribution to green rather than profits, we need to start acting as such.

Superconnections in organisations

Organisations work in silos and we often talk about breaking silos because it is a real problem. What is interesting is how silos form naturally and what keeps them functioning and feeds the way human behaves. The truth is that majority of people connect well only with a handful of people around them. It’s all they need to survive and even thrive. Organisations are set up for people to do their best work each day rather than over a long time horizon, and rightly so. Silos are natural tendency and efforts to resist them will be inefficient in short term.

The real solution to breaking silos is having superconnectors, being able to identify them in organisations and bring them into roles that allows them to help arbitrate across silos. They ought to be put in charge of coordination problems and given the authority to enable those connections. These people could also take the form of external consultants who have no stakes within the organisation.

Mathematically, clustering is just a natural population, psychological phenomena amongst people. Yet with just a handful of “super nodes” that connects across clusters, the other nodes within clusters can be quickly brought together and average degrees of separation reduced dramatically and really quickly.

Organisations need to recognise the role of these superconnectors that enable silos to continue working alongside in ways that are productive and non-duplicative. They allow everyone to remain efficient even as they ensure that the organisation overall operates strategically in the right direction.

Specialisation and impact

It’s becoming really hard to use experience as a way to measure people’s ability to perform certain work. The problems that our world is seeking to solve are what we have not seen before and if we know exactly what experience would help us find the solution, then we are already prescribing the solution somewhat. Moreover, a lot of innovations that are needed to deal with those problems only emerged in the last 3-5 years in a big way. The person with 10-20 years experience in wind or solar may not be adequately equipped to support a project today where one has to consider elements of energy storage and even green hydrogen production.

When we choose to specialise, and the area we enter is something growing and continually improving, we are caught in some kind of race – with the field itself and also other people who are pouring into the field. Energy and climate transition appears to be in that category and being a consultant in this space, I’m conscious that there are more consultancies who are entering this space without much credibility. It’s good to have more people championing this cause for mankind but there’s a risk that the transition gets slowed down by some of the ESG crowd that is distracting us from the true solutions by shifting the attention towards elements of compliance and reporting as opposed to real action.

In terms of recruitment and hiring, we are seeing more people trying to step up to the challenge but without the right or clear understanding what the energy or climate transition is about. I am seeing people who are intent on joining a hype train without recognizing its genuine significance in the world. The choice to specialise should not to be making more bucks but to make a greater impact than one would make merely from just doing the general. At this point when people are not going to be hiring for experience, young people have the opportunity to differentiate themselves. And this differentiation will not be just a matter of talking about passion but understanding the impact one is trying to make.

Credit matters differently

More than 10 years ago, I took a course in microfinance and then spent some time in a village in Ghana’s Central region designing a village savings scheme for the villagers to pool capital in a manner that allowed them to access the mainstream banking system and also to invest in machines that the farmers could share in, and enhance productivity. It was microfinance but applied differently, a model the team created after consulting the people in the village and concerns around creation of debt.

Microfinance was quite popular then and the common belief was that there were productive people with the opportunities to put capital into productive use but did not have access to credit to allow them to do so because traditional finance were not accessible by these folks.

What was missing from the picture was that these people had struggled to save as well because they did not have places to safekeep cash or other asset instruments they had. This could be why the pre-paid mobile credits were popular and important economic enablers in some of these environments. Credit and savings are different sides of a coin and the way these services are valued works differently in different cultural contexts and markets.

The next generation of retail finance will have to start examining these cultures more to develop stronger value propositions. Central banks paying attention to consumer credit and savings behaviour would be wise to appreciate these elements too.

Whose responsibility?

So Singapore’s target for net-zero is 2050, with the public sector aiming to reach the target in 2045. And with coordination being touted as one of the core strengths of the Singapore government, we have a Chief sustainability within the government to manage that. This role in businesses is still very ambiguous and it is not clear whether the person is managing the process of decarbonisation for the the company or to manage the sustainability offering of the firm.

Likewise, it is not entirely clear whether the Chief sustainability in the government of a country should be responsible only for the public sector emissions or taking charge of the reduction of emissions across the entire country. Frankly, the public sector emissions are already very significant. Part of the challenge is that almost all of the wastewater treatment and water supply plants are owned and operated by the government; at the same time, the government also own and operate incineration plants. This is probably why in the business times article, it was stated that Ministry of Sustainability & Environment is itself one of the large emitter.

But Singapore’s approach to decarbonisation is unlikely to be about the government just dealing with its own emissions and then trying to create structures to drive decarbonisation of the private sector. The fact that the Chief sustainability starts talking about costs, value and trade-offs is already a clear sign that the government is probably thinking about abatement cost at a system level. And it is true that the government in Singapore is uniquely positioned to evaluate this. We might have a shot at being able to collectively determine what are the lowest hanging fruit across the society to reduce emissions and then collective work through the curve of diminishing marginal returns. In other words, we can look at the avenues of abatement that incur the lowest costs while making the largest reductions first.

This means that while the government might be able to try to reduce energy use in the desalination plants or secure green electricity, they might not because there may be other industries that can reduce the emissions at lower costs. This sort of system level optimisation may not be possible in bigger countries; but for a small island state where our renewable resources are too scarce, that might be the only way.

Con-sulting II

The role of language in business varies from culture to culture. And as the economy goes through greater prosperity, marketing takes hold at generating more interest and demand, even for goods we don’t fundamentally “need”.

Just recently, while in a bookstore section where they sell little gifts and trinkets, my wife mentioned to me “the thing I love about bookstores is this section where they sell such beautiful things”. To which I responded “that’s exactly what I dislike because they have such nice little things that makes you feel like buying them but they are completely useless!”

We had spoken perhaps too loudly because the lady beside us let out a huge laughter and said, “Spoken like a true man!” We all had a big laugh together and I proceeded to the books section. Where I picked up The Big Con.

Part of modern capitalism is marketing and it can have the same effect as what Mariana Mazzucato is describing about big consulting firms “hollowing” out governments, creating dependencies and weakening the public sector capabilities. Modern consumerism “hollows” each of our lives out by getting us to focus on our ability to earn the most money, purchase or outsource everything else, stifling our abilities to seek and generate the very happyness we are pursuing that the economy tries to sell us.

The very thesis of Mariana can be generalised further into the other product and services markets. The question maybe is about restricting our purist economic thinking to only certain domains and not others.

Coffee stories III

Continuing on the theme of business models, hacking the target audience in multiple dimensions, and also incentivisation by government for social objectives. More governments can learn from this but with the clear objective of advancing social good and making sure that the help they render to the populace lands in the right hands. And that people are behaving in the socially desirable direction.

This is different from the typical incentivisation that is driven by cost-benefit calculations of corporates, and enabling companies to cross certain cost hurdles to invest in certain activities in an economy. The sort of incentivisation that we are operating on here deals with longer term, more strategic directions that the government is driving at – not just trying to hit GDP growth targets or stimulating the aggregate demand of the economy.

And these strategies also gets at cultural shifts and change. Done properly, they create a new, better culture that treasures the future. That does not claim the present or the short term at the expense of the future. Parts of this incentivisation could be about a mixture of regulation that creates demand while subsidisation that buffers the costs of compliance. For example, applying a hefty carbon tax while subsidising decarbonisation technologies and programmes.

It’s not about sticks or carrots but sticks and carrots.

Con-sulting

Chanced upon Mariana Mazzucato’s The Big Con in the bookstore today and took the chance to read a bit of it. I first heard of the book from the media and my curiosity was piqued, not least because I’m a consultant myself. The firms highlighted by the book are the usual big consulting groups and Mariana’s main area of attack was on their work for governments enfeebling the public sector and exercising undue influence on the decision and politics of countries.

Being focused on the energy transition, I thought perhaps that my work is less implicated by Mariana’s attack but having been a public servant myself, I do wander if the government contracting out work to the consulting industry is a problem in itself. I think for Singapore, we can safely say that Mariana’s attacks don’t have teeth because the public sector in Singapore maintains a lot of the critical capabilities and information even whilst drawing upon consultants to help drive forward its work.

The Big Con then has in mind very specific governments as targets and in some sense, cherry-pick specific stories, case studies and situations to make its argument. Nevertheless, I still empathize with what the authors are driving at and the change they are hoping to make. Mariana Mazzucatto also wrote The Mission Economy and while I have not read it, I understand the underlying ideas and how The Big Con interacts with some of those fundamental notions. I do think that governments and more actors in the economy needs to get together to galvanise the economy and wider society to collectively embark on the joint mission for a future that is worth creating.