I was reading Morgan Hounsel’s Same as Ever and one key claims he make is that compelling stories are probably more important than well-researched, time-tested facts or truths. The challenge is that people would find it easier to believe, and digest compelling stories than truth that might be hard to swallow.
And this probably comes from various different ‘incentives’ that are at work including socio-cultural incentives (relationships, perceived or otherwise), compelling financial incentives but also some kind of psychological incentives relating the way the pieces of information somehow resonates.
To some extent, it is beautiful that humans are wired this way. We are not some hard calculating machine that spits out answers in binary form or just goes into system error and choke up in smoke. There’s something poetic in the manner we appreciate and take in information, work them in our minds. Yet it is also responsible for crippling us and causing us to go down the wrong path in terms of decision-making, and coloring our behaviours.
The challenge is we can’t quite help ourselves. Even when we know we are biased, we somehow fail to control for it appropriately. The fact we managed to get as far as we did is rather miraculous. And probably stands testimony to the fact that while as individuals we might not be that successful, we’ve managed to develop systems larger than ourselves to deal with some of those issues. And those challenges are not as fatal as long as they are not being synchronized somehow.
The risk is when we all keep converging towards the same false compelling stories. Or when we collectively as a society discriminate or eliminate the outlier types who tend to be more capable at cutting through bullshit.