There had been a lot of talk about gamification and most of our social media addictiveness comes from idea of gamification. Where do you think the pull-down gesture for refreshing a page come from? Slot machines of course!
Even with lifelong learning, skillsfuture initiatives, there is a lot of gamification happening with the government trying to encourage people to go for courses. The design of the skills map in the skillsfuture dashboard even looks like a journey in a game, collecting various qualifications, etc.
The problem, as I pointed out in a previous blog post, is that we conflate certification with skills. So are you looking to acquire skills or certification? Are you keeping the skills you acquired by exercising them? Or busy collecting badges but actually discarding the skills as soon as you get the badge?