Who are we to college admissions?

What is your positioning? What is your strategy in this application? I asked my intern who was applying to certain colleges. I’ve been called upon to put up a reference for this young colleague and I really wanted to help, as best as I can.

So me being the strategy consultant I am, asked those questions. It drew a blank. And of course, it was a little confusing for someone fresh out of A Levels to think of “strategies” around college applications. Or maybe not if you’ve so much help and advice from those who have gone before you. That, I feel, is exactly what those families with resources are able to equip their younger ones with.

Maybe I was wrong, that we need a strategy or positioning because the only positioning should be to be ourselves. It will take more excavation of ourselves and asking who exactly are we rather than artificially creating a persona we must fit into. In being able to “position” our application as much as possible as being true to ourselves, might be the most precious thing you can give to the college admissions office.