Tiger Trouble

Tiger Woods
Maintain focus!

Tiger Woods look like he’s really in deep trouble; James Surowiecki traces the reason how Tiger Woods’ image is going down with the scandals and gave a thorough analysis on how the image of these celebrity figures are tied to products and firms they endorse or act as the public face for.

He even did a follow-up on his New Yorker blog to highlight the trouble Woods got into with the different firms and brands linked to him. He decided that Woods’ image is quite wrecked for the professional sponsorships from non-golf related stuff would probably cut back quite substantially.

John Cassidy did another analysis of what went wrong for Tiger Woods in the entire episode and explains why Tiger Woods need to get back into Professional golfing fast – assuming he’s able to maintain his focus and discipline.

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