Another Week

Another Week Mail
Another Week Mail

The weeks seems to be passing faster as the entries on ERPZ becomes more frequent. The one-entry-per-day rate now is not exactly very sustainable without additional support from guest writers and contributors so I’m once again calling out for interested parties to leave a comment with your emails so I might be able to contact you and get your contribution up.

This week’s reading delves into some less-read areas, namely consumer choice. Knowledge@Wharton recently ran an article about How Assortment Size Influences Healthy Consumer Choices. Earlier, they discussed how environmental cues influence consumer choice too.

The linked article mentioned about the ‘paradox of choice’, which is the topic of Barry Schwartz’s talk on TED.com. He explains the disadvantages of being offered too many choices and the problems associated with the implications of having too many choices in the first place on the psyche of the person after making the decision, citing Dan Gilbert’s presentation in the same TED conference.

Barry is another great speaker, mixing humour consistently throughout his talk with a steady flow of cartoons. The point he makes in our escalating expectations is very real and worth pondering over for anyone who wants to exert discipline on their thinking to keep their mind healthy. He claims he wrote the book, The Paradox of Choice to explain to himself why he felt worst when he got a better jeans than he previously did.

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