Do you think that Singapore is governed mainly by fear of sticks and people drawn by carrots? That we have a pragmatic society that is often about dollars and cents? And people are following rules because they are induced by incentives and pushed away by disincentives?
If you look at videos of Lee Kuan Yew’s speeches in the past they were fiery but also inspirational. He does not try to push actions or responsibility on people without giving them a destination that is worth their while. We tend to forget this in public communications.
We tend to tell people that they can’t do this or that because if everyone does it, there will be chaos. Instead, they should be saying that when we disallow people from doing this or that, it makes for a more orderly system or design. And it allows everyone to enjoy the environment better.
Instilling inspiration can be more rewarding than trying to great fear. But we are all too anxious for success, too impatient to do that. We prefer to think the energy to wield a whip is less than providing a carrot. That may not always be true.