What a coach does

For new readers, you might not have realised that I have a coaching practice. I call it career coaching but it could well have been performance coaching, or work coaching, or whatever you might call it. I’m now working with an coach to help me with English for business but I’m essentially being coached to align my messages more with my communication objectives. At the heart of coaching, is the ability to help our clients identify and crystalize their objectives, and then focus their attention and resources on meeting them.

Meeting our objectives often require us to take a series of actions or adopt certain behaviours to maximize the chances of the outcomes we desire. We may not be too sure ourselves and so we hedge our bets; we prefer not trying than to try and fail. Coaches help to reduce incidence of that thought by helping us reframe and focus our attention on the work that needs to be done rather than fretting over the outcome that we cannot control directly.

So it is on my career coaching practice; I work with you to identify and crystallise your career objectives and then work out what actions or behaviours are necessary to get there. We then try to focus on developing those behaviours and undertake the actions that maximises the chances of you getting there. Even when you might think it could be a waste of time, or if you’re afraid the investment of effort would not pay off. It’s not about the immediate returns on your investment, but recognising that investment in yourself is a case where the returns come through from yourself rather than from the job you find. In fact the job or role you eventually take on, is merely a means by which you contribute your value to this world.