When people practice hard selling techniques and FOMO-marketing, are they getting more than their fair share of clients? By focusing on FOMO elements and putting pressure on the client (limited time for this pricing), the client is unable to get clarity on the real purchase decision, which boils down only to:
- Do I need the product or service?
- Is the need coming from within or out?
The problem with hustling and pressure selling is that clients do eventually wake up and realise he or she paid for something that he or she didn’t need and probably did not want in long run either. There was never any alignment between the client and the sales person.
Gaining clarity is important in every of such purchase decision so insulating yourself from the high pressure, from the rush, and the emotions is important. By reaching for clarity, you bust the hustle and create space. To breathe and to decide.
Likewise, is the society, the family, communities and expectations from outside hustling you?