On one hand the government should not really bother about what makes money because that is how innovation happens and introducing constraints on the way people can make money is stifling innovation. But on the other hand we already have tonnes of laws limiting ways people make money. For example through fraud, counterfeiting, extortion, etc.
Now the question is whether clickbaits that generate advertising revenue is fraud. Or bot accounts providing services to increase follower counts. Are they not fraud? Don’t they “counterfeit” the real followers? Can plant based proteins be sold as meats?
How about when you pay for a subcription but you didn’t use the service – can the payment demanded and collected be considered an extortion? After all, that sounds like the scammers along the streets of London handing out flowers and then harrassing you for a “donation” sure seem like extortion to us.
I think we should care about what makes money as a whole society and we should learn to scrutinise them. Because what makes money will happen and will become gradually industrialised if it can be. And it will concentrate wealth and resources in those who are doing it.