Why do you write everyday? I often get asked. And I’d reply, I just have something to say.
An abundance of ideas doesn’t come from just sitting there. It doesn’t even come when you’re doing things. You actually go into the recesses of your mind and reflect upon things to come up with ideas. They may be good, or bad. But ideas comes from the effort to ideate for sure. The surest way to get good ideas is to have many ideas and then fish out the bad ones.
How do you fish them out? You got to test them ultimately. And testing them means taking some risks. It could be small; like looking stupid. Or it could cost you a fortune. You have to decide on the risks to take to fish out the bad ideas.
The alternative is to just be the guy with no ideas – just because you think the risk and effort to get good ideas isn’t worth it. Or because you think ideas are magical things people are blessed with. They are not.