Just recently, The Economist was tabulating the impacts of social networks and featured significant discussion on their impact on the business. The Big Money has a list of top 50 brand names (they call them ‘companies’) that has been doing well on Facebook as a social media vehicle for their brands. It appears that Facebook have become some sort of brand management tool that is carefully balanced with fans/consumer followings and interactions. As applications proliferate on these social networking platforms, there is a risk that all these commercial stuff are crowding out the actual social messages that are being sent over it. While
Google recently produced Buzz as I’ve highlighted previously, and The Economist thinks that it’ll hardly do much to dent the influence of Facebook and Twitter.